I am a huge fan of building and strategy games. And ever since I saw this game for the first time in a longer Let's Play, I found it incredibly interesting. Especially because it covers so many aspects. Not only do you have to define projects and marketing, you also have to take care of the staff, expand the building, place the decorations. But the details go down to the package design of the software or the layout of the game controllers that you sell with the game consoles you can also develop yourself.
A bit like Theme Hospital, only “different” and much more complex.