There really is no versus. They barely compete.
Humble Bundle is mostly Steam Keys, and its attraction is mainly to those who care about Bundles and don't care about DRM. They have just over 1400 DRM-Free games listed, but despite the odd sale, GOG is cheaper on a more regular basis for the games in common. That said, Humble does have the odd DRM-Free game not at GOG, and sometimes for a good price.
Zoom Platform is potentially another GOG in the making, except they have a different growth ethic. That and their pricing make them no real challenger to GOG. Like Humble they have a bunch of DRM-Free games not available at GOG. Though if you wait long enough, those games seem to eventually popup at GOG, and for a better price. IndieGala often had games going for free that were at ZP, possibly still do. If not for the Duke games at ZP, I doubt I would have become a customer, and once a customer they only sold other games to me, where I thought the price was mostly okay, and the game was not at GOG ... though in many cases the game did eventually turn up at GOG, so I learnt a lesson there. I still check their pricing and releases every now and then. I have a bunch of games on my wishlist at ZP, but the only game I am any kind of keen on is Operation: Pinkeye, but that game is so over-priced it isn't funny. In fact though ZP are usually the cheapest for it, Steam recently had it on sale for a couple of dollars cheaper, but not enough for me. I'll wait until the price is more realistic or just grab Agent 64, when a good price, as it looks heaps better.
GOG are mostly a store on their own when it comes to DRM-Free in any big way. Talking about GOG's big sellers, not stuff you can generally get at stores like Itch.io or Fireflower Games etc.
I would hesitate to say that GOG even really competes with Steam in any meaningful way. But it would depend on the customer. Talking about games in common. Steam have far more games than GOG, and most of those then are not in competition, except where due to finances a customer might be choosing between two different games, one at GOG and one at Steam. Of course, if you don't care about DRM state, then it may come down to price and or other benefits. And a bunch of folk are happy to take a punt and go with DRM-Free Lite games at Steam and Epic, many of which do exist at GOG.
So it is all about your perspective. I for instance buy a game at GOG, because it is better to do so. I won't buy a game at Steam in most cases, because of DRM concerns. I mostly won't buy at Humble because of DRM concerns and price. I mostly won't buy at Zoom Platform due to price. But for me, it is not an availability thing, except in rare cases, and I refuse to pay too much in any case. I also have the luxury of owning a lot of games, so rarely feel pressured into buying another one, and avoid creating desires by not browsing Steam or Epic etc or wanting the latest greatest in games generally.
Post edited October 10, 2023 by Timboli