Sales are very obviously conditioning people to wait for them, no doubt about that. Up to a point where the price that a given game usually goes on sale for becomes the norm, and an offer will only be attractive when the price drops below that, to a "historical low". The other side of the coin is that often the default prices seem seriously overblown, to make up for that, to a point where they're not really competitive anymore. And you also have to factor in the overabundance of games these days, the much higher supply than demand, with so many gamers already owning more titles than they can realistically play, due to sales, bundles, freebies, constant temptations with new releases, subscription based "flatrates" etc., plus the relatively short lifespan of games, and that many of them end up promising more than they can deliver, or being released in unpolished states, making customers more wary and prone to waiting.
Anyway, for me personally, it depends on the games, and how badly I want them, of course, but the Monkey Island meme actually isn't that far from the truth (+/- $5-10). That's for the higher tier games that I could really see myself playing anytime soon though, and there are not that many of those. Most games are more "I have no clue whether this would be enjoyable to me, but I wouldn't mind giving it a try", and since there are hardly any demos anymore, tbh, the average price I pay for them is about $3, I guess (but I buy a lot of those) ...
Post edited January 26, 2021 by Leroux