I love the japanese cover for
Demon's Souls. That's your character in the cover. Dead.
I actually don't think the Souls games are that hard, it's just that people are used to beating most things on their first try, and in the Souls games you need to be okay with the fact it might take a few tries before you learn how to deal with a challenge or boss fight. You gotta roll with the punches, and this cover does an amazing job at setting the stage and drilling into you the mindset you need to beat the game, that death is a part of it. It's such a huge contrast from most covers that try to make your character look like a badass.
The japanese covers in the general have been pretty good. Conveying the feeling of a challenging and arduous journey. It had a knight taking some much needed respite by the fire in
Dark Souls 1, and another collapsed knight in
Dark Souls 2.
Such a stark difference to the standard western covers, with their
[url=http://darksouls.wdfiles.com/local--files/start/na-cover-art.png]badass with his [url=http://vignette2.wikia.nocookie.net/darksouls/images/f/f7/Bloodborne_cover.png/revision/latest?cb=20140816145351]back turned to the camera.
The one exception being the cover for
Dark Souls 3 which is the same in all regions. Maybe there's some thematic relevance going on there, with the ashes, but it still reminds me more of the lazy photoshop made by the marketing firm's intern we found in the previous western box art.