F4LL0UT: Passionate gamers, most of them at least in their 20's maybe even 30's. I think such people are more likely to pay, even if a free download is just a few clicks away.
Actually that's the target group that companies should focus on, because it's probably the largest one and the one most willing and able to pay (not retrogamers, but passionate gamers in their 20's-40's). Schoolboys and -girls won't suddenly be more willing and able to pay just because you put DRM on your software. And someone who's not passionate about gaming won't go to the trouble of downloading illegal copies anyway. The success of Witcher 2 (and several popular indies) is proof that DRM-free could be a valid alternative even for new games. (Success is measured in sold copies, not pirated ones.)
And I dare say that people who claim "if there was no DRM there'd be no piracy" are next to none-existant, IMO that's a strawman argument. The actual argument that people use is that it won't make much of a difference, because most people who buy games do so because they want to, not because there's DRM on it. And it's the people who buy games that matter, not the so-called pirates. I don't believe there's a secret formula to force people into paying for your stuff if they're not willing to do it or don't have the money.
brianhutchison: Society today is largely about "me", "having stuff", "having as much stuff as possible", "getting my stuff for fee or as cheap as I can",
Isn't that part of why shops like GOG and Steam are so successful? ;)
I wouldn't be surprised if a majority of gamers actually buys more games than they play.
I agree with your last statement though, DRM is a good excuse for people to feel good about pirating, while I bet hardly anyone would boast about pirating GOG's games, unless they're proud of being jerks and pissing other gamers off.