monkeydelarge: Of course, I don't define superior as what most people want when it comes to content but we aren't talking about content here. :)
You previous talked about telling stories, and that's content. If we're not talking about that, I'm not sure what we're talking about.
As for people, novels require the ability to read and understand what's written (form an image of the story), so at its base it requires more than TV or games. That doesn't mean that people who watch TV or games are illiterate, just that at its base reading is more demanding.
As for the ability to tell a story I believe that in theory games > books > TV. Games encompass interactive novels and interactive movies, and therefore should in theory be able to achieve everything that novels and movies can plus more. However in practice I think that the best writing in games is still worse than the best novels and similarly for movies. Whether this is just a symptom of games being newer, or an inherent problem due to the need for interactivity is something I can't tell.