bazilisek: Dude, it's a shop that has decided to stock a product, and is willing to give the manufacturer of the product preferential conditions to have it on its shelves. Why do you people have to attach emotions and politics to everything?
Selling the game on as many outlets as possible is good for everyone: the developer, the store and the customers.
I agree, that choice is key. But I'm guessing the emotion comes from the unknown. If Origin is simply one of several distributors and nothing else... This is only good news (and I hate Origin). However, I think some of the concern may be, what are ALL of the details of the agreement? Can they still distribute FREELY (no strings) to other sites like GOG? Does Origin have any influence over the game or future deals? Etc.
To me, one of the greatest caveats of KS is that it removes the Publisher from the equation. (something STEAM was supposed to do, but just put themselves in that seat instead). My concern of Origin (or anyone) jumping in on the KS projects, is they are trying to get their foot in the door (many of these projects are only there because legitimate publishers passed on them... now they have proven successful and publishers/distributors want a cut). Publisher-free is the best way I can imagine for a developer to create their true vision and leave all the nasty business garbage that only benefits the publisher out of the project.
So, if Origin simply wants to be one of many distributors with no strings attached... I think its great. Otherwise, I can see room for concern.