Navagon: Sega seemed to be quite disgusted with Alpha Protocol. They certainly didn't hide their disappointment. Which is a shame. Because, while critics panned it, gamers seem to quite like it.
I think Sega thought it would be their Mass Effect, critically acclaimed and the title to win the hearts of European gamers not to mention making pots of money. The reviews were mediocre and they heavily emphasized the bugs the game shipped with which put off those crucial early-adopters. So yeah Sega were disappointed. In a way this was Sega's fault really as some of the bad bugs were identified and Fergus Urquart said they wanted to have a patch ready within days of release but Sega wanted to leave it much longer to get feedback. Suicide. As we all know there is nothing more assuring than seeing patches within days but getting silence from the publisher is likely to have word of mouth say "It's good but wait till it's cheap".