And here I thought you were doing such a good job keeping your third star this time. :P

When you look at the low prices of the Mass Effect games on Origin, you also have to consider the high prices of the story DLCs though, and they hardly ever go on sale (most of them aren't even sold on Origin but have to be bought with "Bioware Points" from BW's homepage). Like 10 EUR for a 1-2 hours add-on, when not even the 40+ hour main game costs as much. So while it's true that the games themselves are quite cheap - and of course you have the option to skip all extra content -, if you want the full package it can get very expensive. It looks like they make most of the money with the DLCs, a somewhat F2P inspired model.

And EA also sells some of their games extremely cheap in their own store compared to others like Steam, in order to undercut the tough competition. E.g. Kingdom of Amalur is 5.99 EUR on Origin, 19.99 EUR on Steam. And I remember just a few months ago they sold Alice: Madness Returns on Steam for at least four times the regular price they were asking on Origin, although it seems they have leveled the prices now.

So it's not quite like one store based on the principle of fair prices and another on greed, they all have their own strategies and calculations. (And it's fine for customers to complain about them, just saying EA isn't the best example for reasonable pricing. And the prices are dictated by the publishers; if Mass Effect was on GOG, EA could theoretically ask four times the price from Origin and GOG could take it or leave it.)