Cable television jumps immediately to mind. Though that's a service. ("Hey so are games!" screams the corporate manager.)

In any event that's an irrelevant debate since Hitman Contracts has no in-game advertising and this is a standard EULA across all Square products, just like the EA EULAs on here that talked about online activation and whatnot. You can read the thing and get mad or you can realize it's meaningless, back your game up and own it forever sans ads. Your call.

Cable TV is actually a good example, it is something that you buy, but cannot sell, just like PC games!

Note the use of the word 'capacity' in my above post.... so things that a capable of happening but not yet happening constitutes irrelevant debate? Gosh, i wonder how many dictators, despots, governments and moguls would love the world to be filled with people having that attitude.!!?

Edit:(that last bit i said does drift away from the specificness of the topic, but despite the differences it will do to make the point i wanted to make)

Probably a remnant of the original EULA, or an updated one when using online services. If you can play offline then no worries.. Also @Darvin post is accurate, almost each EULA claim the right to stop their service as they want and the product being the property of their authors and / or copyright holders.

Yeath, I think this is simply the old Eula.

This.

As I mentioned in the earlier thread, my main concern with this is for GOG. Advertising a game as DRM free, and then, after purchase, requiring the user to agree to a EULA listing various forms of online DRM, is probably illegal, even if the game in question is actually DRM free.