Posted April 29, 2012
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The same is generally true of video games and even movies. Check out the major movie posters with female heroines or main characters, see how many have them looking back over their shoulder so they can show their ass, but generally still a good side boob shot. Hell, I've even seen it in promos for TV shows. When that's 98% of the mainstream comics out there then you have to wonder whether you're pandering to the only audience you have or just the only one you care about.
You want to talk movies? Action movies are, again, targetted at the 18-34 male demographic. Is it any wonder that tits and ass feature in the promos? Just like how movies targetted at the 18-34 female demographic feature a different style of advertising. You wouldn't expect both types of movies to feature the same method of advertising, would you?
While women are a potential target audience for both things, if you want to stay in business, you can't risk your core audience chasing after an audience that may or may not give a shit about your product.
I may agree on the posing (but that is a symptom more along the lines of lazy artists), but I do not agree on the costuming changes.