Andanzas: Thanks for the answer, guys (I can't quote your replies, I get a formatting error message). I guess it's because I am too tired and sleep deprived at the moment, but I can't find any mention of that in their terms of use.
Anyway, I find that too restrictive, and it should be rephrased to say it's a household licence. In the off-chance that my wife wants to play one of my games, I am not going to buy another copy for her.
I think using common sense is ok. I personally consider it ok that I install it on PCs that I maintain, even if I wasn't the main user of the PC. In practise that means those machines are in my household, at least most of the time. I presume GOG and the IP rights holders of the games are ok with this, I hope to know soon if they aren't. :)
I don't give games to friends, distant relatives etc. And if I got such an urge (which I don't), I think it is a much better idea that you are the one installing the game for them, not to pass the original installation files around (which they can then pass to their friends, and they pass to other friends, someone puts it to torrent sites etc.).
You are the one who bought the license, so you should try to control at least somehow how, where and when the game is used. Not your friends etc. Hence, passing around the actual installation files is a no no in my mind, even if it may be quite possible to extract the needed game files from the completed installation.
That's the reason why I'd personally like it that DRM-free game purchases were somehow watermarked to the original buyer. That would curb most people from passing the games to people they don't trust (not to pass them around even more).
Titanium: Some forms of DRM forbid you from installing and/or downloading the game a certain amount of times and perhaps even with an expiration date. Technically, you rent a game.
Pheace: Because you keep throwing in installing. I don't consider unlimited downloads part of 'the point' for DRM-free downloads. Freedom to install on unlimited amount of computers, sure, but not the download part, which is all he asked.
Agreed. It is a no-brainer. For example, the Strategy First games I bought from their site in the "SFI Super Bundle" are definitely DRM-free (no online activation etc. needed for installing or playing the games after obtaining the game installation files the first time), yet you don't have an option for unlimited downloads for them, but only certain amount of times (I don't recall how many times).
They actually expected you to keep local backups of the games you buy/download from them. So I did exactly that.