This article is major shit he may know his way around OS but pc gamers clearly not his area, he quoted all the ignorant people in the gaming industry today, didn't even bother to mention stardock and their successful no-drm on games policy which is, according to him, an impossible and unrealistic thing we should all just accept it like good little lap dogs, no thanks asshole. He didn't mention ubisoft lost the lawsuits and that the uncrackable SC 3 didn't sell any more then the average game so DRM is pointless I also noticed he manipulates facts and data to suit his needs.

I suppose that depends what you mean by zero-day piracy. Mass Effect PC was released in Europe on June 6. It was available on torrent sites on May 30. So, while eliminating zero-day piracy, you could say that it introduced minus-seven-day piracy instead. Hardly an effective measure.
The fact of the matter is, that with the way the internet works today, everyone, no matter where on the planet they live, is your neighbour. Game publishers have this strange affinity for spreading the release of a game in various parts of the world out over time. This is a really bad idea. Once a game is released in one place, it is available everywhere, albeit illegally. For people living in places where there is not yet any legal means of obtaining it, the temptation to obtain an illegal copy is great. They frequent the same forums as people in the areas where the game has already been released, and have to read comments like "OMFG, this game is great!"
The only thing that will significantly reduce the amount of zero-day piracy without harming paying customers, is global releases of games.

For the little bit I have read of it, this "article" is full of bullshits. Digital "piracy" is a no-issue on the contrary of the "physical" one, because copied bits cannot be considered as an economic loss (you don't buy anything and your money are still in your pockets to be spent).
But above all, all this bullshits on numbers are... well, bullshits :-P The industry figures are utterly, frankly, deeply bullshits....
http://arstechnica.com/articles/culture/dodgy-digits-behind-the-war-on-piracy.ars

That on the other hand is an oversimplification. A lost sale is a REAL damage... the problem is that it's impossible to actually gather any kind of "lost sales" data from the pure amount of unauthorized distribution occurring.

That article, on the other hand, is pure gold. They actually did their research, only to find out that nobody else did. The industry keeps spouting numbers which, when you seek out the sources, are 20-year-old guesstimates of something that simply cannot be calculated one way or another.

Oversemplification? Oh not at all, it's a clarification :-P
To discuss in a clear and un-ideologic manner on the "piracy" issue on the whole, we must first of all have some points clear. One of this points is that P2P, or content sharing (be it music, movies or software hence videogames) is pretty different from "piracy".
Your guess on "lost sales" as of all the guesses (bullshits, indeed) I listen to every damn single day, is a misconception. You "lose" something when money isn't spent for your protected IP but for pirated goods, so that money don't go to you and you lose a sale. When "digital goods", that MUST be treated in a utterly different manner from the physical ones, are shared, no-one lose anything and you can't possibly know if that download would have been a sale or not. You can't possibly know, period. End of the story, good night, bye bye, sayonara :-D.
Clear, simple, cheap. Let's start from this point now, but don't try to kid me on this simple matter of fact, ok? :-P
I "P2P" (as a verb) anything from the dawn of times, and I've purchased so much of old and new software, music and movies just thanks to this. The new generations, the ones that don't have a deep connection with the physical media as I have (I'm in my thirties), are a deal for the industry, not for me. Stop calling me a pirate or I'll beat the hell out of you :-P

??? that's exactly what I said: ???
"it's impossible to actually gather any kind of "lost sales" data from the pure amount of unauthorized distribution occurring"
And I didn't call you a pirate. I merely talked about unauthorized distribution, because that's what it is. Even if you do own a copy, you still have no authorization to distribute it.

perhaps for some of us, buying games is sort of ridiculous... I know.. we all know.. that you can find anything via torrent.. so there is no pressing need really to buy something.. because you could just steal it.
I decline to do that however..

Me neither :) And I wouldn't even know what to copy. Full-time console gamer here, except for some rare old goodies that I can't get on PS3 or PSP. But quite frankly, the fact that I'm a "good" gamer makes DRM restrictions like single-install or mandatory registration even harder to swallow.

I take offense at any type of intrusive DRM, even Steam, which many people seem fine with. I resent the fact that I require an internet connection to play a game I have legally purchased. I felt the same about Mass Effect also.
This is why I'll be supporting this site to the hilt, especially as they have plenty of classic games at low prices (especially as a brit, with the exchange rate!).
I hope by supporting this site, maybe some developers/publishers will understand the viability of this business model.
I won't hold my breath though, as I expect differences will be made between classic games and current generation.

A disk can be stolen, bits and bytes not. Prove me the opposite if you can, or use different words :-P

pickiness over word selection isn't going to get us anywhere.
sharing copyrighted material, downloading copyrighted material, it is stealing, not in the same sense of course of stealing something directly from a store, but it is stealing from those who would be selling it.

If you look up the definition of stealing in a dictionary, bits and bytes can actually totally be stolen, just like ideas or other ephemeral things. So the wording was fine the way it was. I do agree though that one cannot claim to know how many sales must have been lost due to illegal sharing, but I am pretty sure there have to be some, it's just that nobody knows the number. But anyways, I was posting just to say that the wording was correct, look it up in a dictionary.

Well, don't take my words too much personally, they weren't so ;-)

Once again, this is a misplacement. You have stolen noting, because you have no clue to say that the "stolen" download would have been a minus to sales. Copyright is an outdated concept.