Posted June 19, 2013
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Also, I can't remember who, when or where but I have heard multiple devs say that they get as many steam keys for their game as they want, for free. They then take these and make a licencing deal with GamersGate or wherever who then sells the keys. There is no direct deal between Steam and GamersGate.
Humble Store is probably the most comparable. I agree with OP on this, there is really no reason why it is not possible on gog also.
Edit - by the way, from Valve:
"Take advantage of the platform that supports over 1,000 game titles on Steam. Steamworks gives you access to a connected community of 25 million gamers and a robust world-wide network. Steamworks is entirely free. There are no licensing fees and there’s no charge for bandwidth, retail copies, or OEM distribution. With Steamworks, you avoid the overhead and delay of certification requirements. Distribute your game on your terms, updating it as quickly and frequently as you see fit. "
http://www.valvesoftware.com/business/
Post edited June 19, 2013 by amok