Delixe: Might be worth getting it gifted from someone. EA Store is usually not THAT bad with pricing and I just checked it and here in Europe its €12.99.
Thanks for the tip, that would be an acceptable $16.51, but I wouldn't buy it from the EA store. Probably from Steam or GG.
I would love if DICE released the BFBC2 Ultimate Edition for PC too and thus making it the official release of BF1943 on PC... but that's dreaming. :(
StingingVelvet: Digital River is the devil.
Though I did buy Win7 through them because I got the student $30 deal.
Even if it's through Digital River, it would be an stupid move if you passed it for $30 being home premium (which is $199) or upper versions. No offense. :)