To be fair, the layout on that page is absolutely horrible. It looks like some fanboy's blog, not a professional distributor. The way they highlight "win an original..." in the red text leads you to believe that the red blurb is all related to some useless promotional offer. Maybe that was their intention - to hide the fact that Steam is needed as best they can.

But yah, as you say, no refund entitlement there.

Few people outside this forum feel the need for that. In fact, probably for the bulk of their potential buyer base, it's a pro.

Ignoring that, the absolute first line starts with explaining you'll be given a Steam key, I don't see what's hard to miss or hidden there unless you're somehow prone to just reading bolded text.

or just a little research? AFAIK 1/2 min hero is only available on Steam on the PC? Is there any other versions? a quick google says no....

Is that you, Francis?

That's exactly the point I'm trying to make.

Anyway, ne_zavarj's point was perfectly valid and your reply made no sense.

Say what you want. Steam DOES sell drm-free games, and it's a fact you can't deny, sorry.

is morrowind drm free?

afaik, is not.