Thanks a bunch for posting this. It was enlighting.
Of course, "nobody intends to build a wall..." as we say here (quoting Walter Ulbricht, former head of the German Democratic republic, assuring people there wouldn't be a wall. And you all know from history what nice walls we got set in front of our faces, that separated Germany for roughly half a century).
So this again shows all the trickery that is going on behind the curtains. Anyway, I never liked Epic Game store (and the likes) and that won't change. But it's good to see which enterprises are entangled in this and how many corners and paths you have to follow to connect them.