Trilarion: Interesting. That could be the future. Not that I overly like it but one has to be realistic. After an initial period where many people might be uncomfortable with only renting games, it might actually take off.
Elenarie: Hello Netflix.
Hello video rental stores in the 80s and 90s. Yet, people didn't normally rent their games either, at least not worldwide.
There are differences to how people consume movies, music, TV series and games. When I sit down to watch a movie, I expect it to last max 2 hours or so, after which I am completely done with it. Rental is usually better than buying a copy of my own.
Games tend to last much longer than 2 hours, especially if it is an online game (e.g. thinking how many hours of my life I've used on Team Fortress series...). That may be why it has historically made more sense for most people to buy their games with one upfront fee, even though at least in US there apparently were some game rental services at least for consoles (here they never did, I recall such activity for Colecovision consoles and games (rent for a weekend) but it ended for some reason, maybe even legal problems).
That said, a rental gaming service with a monthly fee probably does make sense to many people, those who consume lots of games in a rapid pace (even if they don't do it as rapidly as with e.g. movies; I recall they days in my youth when I watched four rented movies per day, I don't see myself finishing four games per day, even short indie games).
It might make sense for EA to offer mostly long or neverending games in the service, so that people would hop less between games. Online games (massive multiplayer whatever) are a good contender for the service, I guess. With bought games it is different, there it would make more sense to make rather short games that people drop quite soon but feel happy with the game so that they want to buy another similar game, or more content (DLCs) for that said game.
I think I see this also in Netflix. My original interest to it was movies, but the more I look at it, it seems they are pushing TV series. I think a big part of that is that for the small monthly fee, you could watch dozens of movies (and then cancel the subscription), while cheaper but longer TV series would be more effective to keep people in the service so that they don't miss yet another episode or season of their favorite series.
This is why I haven't subscribed to Netflix yet. I have very little interest to TV series, and it isn't really a service to see AAA movies for a small monthly fee. The movies they list at least here are the same I've already seen
years ago on the
free TV channels here, so why would I pay to see them again on the service?
As a consumer, it is always good to remember that the reason companies introduce new schemes is because they believe they will make more money with it, not that they are trying to make the customers save money. In reality some might save money, others don't, as long as EA felt overall they make more money than before.
Elenarie: It is giving you access to the included games without having to pay for each one of them specifically.
Yes I already know that (e.g. OnLive did that too), but I was asking, what kind of access? Is it a streaming service, or do you still install the games locally? Does it require always-online connection also during gameplay, or only when you lauch the game? I presume offline mode is out of question so that it can track whether you are eligible to run the game.