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I have been surprised and alarmed to find that details of every order, by every customer, has been sent to Google via their Google Analytics service. The details sent to Google are as follows:

* Order ID
* Store name (GOG in this case)
* Order total
* Country where order was placed (presumably using geotracking - I was identified as coming from the Netherlands even though I placed the order in the UK).

Further details are then included on each item in the order:
* SKU code
* Game title
* Category ("game" in this case)
* Cost
* Quantity

This transfer of data occurs on the "thank you" page that appears after confirming an order. Anyone viewing the HTML source of this page (right-click and select "View Source" or "Source" depending on your browser) can see for themselves the data sent, by scrolling down to the end and checking the code just above the <!-- social --> tag.

How to Stop This
Since (encrypted) HTTPS is used, most ad blockers will not be able to filter this traffic (including Internet security suites and firewalls). The only exception I know of is Proxomitron and that has to be specially configured to do so. Browser plugins *should* be able to filter such traffic and using them to block all access to google-analytics.com should work.

Another alternative for Opera users is to configure their browser to prompt them before connecting to any https: site - this will result in repeated prompts due to GOG now incorporating Facebook/Twitter/SellMySoul links (which also use https on order pages) but then provides a good indication of how much tracking goes on. See the Dangers of HTTPS thread at Wilders Security for more details on how to do this.

Summary
This is a clear violation of GOG's own Privacy Policy ("...We do not share your personal details with outside third parties without your consent.") since this data disclosure happens without customers being informed let alone asked and, as a long-term customer, I am outraged to see what should be private information being hawked off to one of the Internet's largest (and almost certainly the largest) data trackers. I ask that GOG puts a stop to this policy as soon as possible.

Technical Details
For those curious, the exact code sending data on my order to Google (which, due to the above procedure, I was able to block) is as follows:

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-6605418-1']);
_gaq.push(['_trackPageview']);

_gaq.push(['_addTrans',
'V92FZDJM8AH', // order ID - required
'GOG.com', // affiliation or store name
'2.99', // total - required
'0', // tax
'0', // shipping
'', // city
'', // state or province
'Netherlands' // country
]);

_gaq.push(['_addItem',
'V92FZDJM8AH', // order ID - required
'1207658829', // SKU/code - required
'Arcanum: Of Steamworks and Magick Obscura', // product name
'game', // category or variation
'5.99', // unit price - required
'1' // quantity - required
]);

_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

</script>
Post edited March 30, 2012 by AstralWanderer
Is this legal?
I don't see any personal details there ..
avatar
PMIK: I don't see any personal details there ..
I'm very protective of my order ID's. I lovingly handcraft each one with pieces of my own birthdate and social security number because then I know that it is mine.
So which detail in particular made you alarmed?
Order Id is the only quasi-personal data here. I don't give a damn.
avatar
PMIK: I don't see any personal details there ..
Order ID is individual and so can be linked to personal details by GOG or anyone else with access to GOG's database.

Furthermore, since this data is being sent to Google, they can aggregate it with all other data they collect. If you have a login with *any* of Google's services (GMail, YouTube, Orkut, Blogger, etc) then they can link GOG transactions (plus those of any other store using Google Analytics in a similar fashion) to that ID immediately. If you use any of Google's software (Google Earth, Google Toolbar, Google Desktop Search) then they can link it to any data harvested by these applications.

Even if you don't use Google's services they will, in most cases, still be able to link the data supplied by GOG to other data harvested from Google Analytics (which, given the vast number of websites using it, will include a partial list of the sites you've visited), Google/Doubleclick advertising (if you're not blocking ads) and sites using Google tools (like googleapis.com) and with that, gain a useful picture of your online activities.

Even if you care nothing for privacy, the fact that this is happening without you having any choice or control over it, should be a cause for concern - comparable to buying from a store owner who then proceeds to gossip with everyone about what you've just purchased.
Post edited March 30, 2012 by AstralWanderer
By the way, you give out more information using gmail, google, paypal, without even talking about Facebook than GOG with some order info.

We are already filed everywhere on Internet.

That doesn't mean that someone could not be happy with this.
And GOG uses it only for statistics. How we would know how many gogs were sold, bestelling titles, etc?

And no. Google cannot link order ID to your login or you in person.
avatar
AstralWanderer: Order ID is individual and so can be linked to personal details by GOG or anyone else with access to GOG's database.
Which doesn't include Google, or anyone outside of GOG.
avatar
AstralWanderer: If you have a login with *any* of Google's services (GMail, YouTube, Orkut, Blogger, etc) then they can link GOG transactions (plus those of any other store using Google Analytics in a similar fashion) to that ID immediately.
How?
avatar
keeveek: And GOG uses it only for statistics. How we would know how many gogs were sold, bestelling titles, etc?
Why on earth would GOG need to use Google for that? They're perfectly capable of collecting data on their own orders.
avatar
keeveek: And no. Google cannot link order ID to your login or you in person.
Easily done, via various cookies or browser fingerprinting.
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AstralWanderer: Order ID is individual and so can be linked to personal details by GOG or anyone else with access to GOG's database.
Are you suggesting GOG shouldn't keep any records of their transactions?
avatar
AstralWanderer: Furthermore, since this data is being sent to Google, they can aggregate it with all other data they collect. If you have a login with *any* of Google's services (GMail, YouTube, Orkut, Blogger, etc) then they can link GOG transactions (plus those of any other store using Google Analytics in a similar fashion) to that ID immediately.
How would that work? Google magically decodes the order id and get your personal data?
Seriously, tell us how Google can use 11 random characters to know if I went to church last Sunday.

Besides, you just published all that data in OP so I don't think you are concerned that much.
GOG is not sending any cookies to google or any browser data. How would google take it and connect it with your order id?

GOG is sendind that data from GOG's servers site, not your pc. In other case, they would have your IP address also, but they don't.
avatar
AstralWanderer: Order ID is individual and so can be linked to personal details by GOG or anyone else with access to GOG's database.
Anything wrong with: "by GOG or anyone else with access to GOG's database"? I think it's good when database owner is able to access it to be able to e.g. link right games to right user :)
Post edited March 31, 2012 by U314b
holy shit, talk about a massive overreaction! love the way the OP is made to look like some official agency's report... kind of funny, too, that it's coming from a Brit, who may get filmed on CCTV up to 300 times a day...
Post edited March 30, 2012 by Fred_DM