There have been a few threads on this, here's my take on it.
I've had sleeping problems all my life. I encounter people that don't understand it, and they ask me questions like "So when you lie down to go to sleep, how come you don't sleep?" as though I'm doing it wrong. Perhaps I am, however most people seem to genuinely be confused by the concept of a tired person being unable to sleep. I envy them. This does mean that you'll get a lot of people trivialising the issue, unaware of how maddening long term insomnia can be.
As others have said, avoid the temptation to treat it with alcohol, not only is this a sure fire route to alcoholism, but also you will then find it even harder to sleep without drinking.
There have been some mentions of melatonin, personally I found it did absolutely nothing for me, but you could give it a go. Once again, you need to avoid becoming dependent on it, you should view it as a short term method to help you develop a regular sleep pattern. If you do find it doesn't work, don't try exceeding the recommended dose, take it from me, if it's not working, more will not make it work, it will just make you ill.
There are general tips for making sure your body is aware that it should be sleeping, I've never had much luck with them, but then maybe I'd be worse off otherwise. Firstly don't use your bed for anything other than sleeping. Don't lie in bed reading a book, or just recline on your bed to chill out. Your body and mind need to associate bed with sleep as strongly as possible. Secondly, make sure you're going to bed at the same time every day, and getting up at the same time every day (people forget that second part). No more weekend lie-ins, you must have a very consistent schedule so that your body knows it's time to sleep. Thirdly, try to cut out all ambient light from the room, I use a face mask to ensure that I don't get disturbed by cars driving by with lights on, or any other light pollution (if you get one of those, get a nice comfy one, not some cheap one from a chemist). I don't know if there's a US equivalent of this site, but I tend to get all sleeping accessories from
SnoreStore.co.uk.
Strangely enough, the thing I found helped me most when I was a child, was an audio book of sherlock holmes short stories. I liked the content, but because it was quite smooth, and calmly delivered I found it tended to help me nod off. Unfortunately then half an hour later I'd be disturbed by the tape reaching then end and the button clicking off with a bug thud, but I don't think moden radios would have that problem. You could also try and get hold of a recording of the UK shipping forecast, it's very soporific.