crazy_dave: Apple was also successful before introducing DRM-free music. That didn't stop them from switching to DRM-free and it started small there - selling plus tracks, in fact you had to pay extra for "plus" music. There are really no DRM-free alternatives to Steam and XBox-live. They have no DRM-fee competition (GOG is small and a niche market player at the moment).
hedwards: Apple was using the ITMS as a way of damaging competing portable music players. Anybody that wanted to hear their purchases from the ITMS at that quality had to either stick to their computer or buy an iPod. Worse was that as things grew there were more and more exclusives that could only be had through discs or the ITMS.
I'm confused ... are you writing this in support or against my argument? Everything you wrote is true, but reinforces my argument that the music industry went from selling products with an almost territorial DRM to one that now sells its wares completely DRM-free. But you wrote it as though it were counter to my argument, so I'm confused. I guess I'll reiterate and expand:
iTunes was a DRM service with an iTunes specific DRM. That's absolutely true and in fact you can blame the music industry for Apple's growth. They demanded DRM, Apple smiled, did it, and took well advantage of it to grow huge. As it grew, Apple started offering DRM-free tracks as plus tracks from select publishers that it managed to convince to do it, and now all music is DRM-free. Other digital download services are as well and digital download services sell more music than retail which I believe is also all completely DRM-free (I think).
So the point still stands that from a starting point of there being DRM, some of the DRM quite strong, digitally downloaded music is all DRM-free now. I can do whatever I want with music downloaded from iTunes or any other digital download service. That's the salient point. The rise of DRM-free products happened with music, it will happen with other media because it makes economic sense. As soon as Steam gets real competition from a DRM-free service or begins to loosen up its own restriction, the end will be nigh for DRM. GOG and TW2 are the tip of the iceberg, the very beginning of the trend to me. It's not even necessary, though I hope it happens to show consumer preference, that the DRM-free versions sell better, but rather it will become irrefutable proof that the companies are wasting huge amounts of their and their stockholder's money on a system that doesn't work. They'll be better off making more profit by not using DRM and not loosing customers to DRM-free options.