Posted January 18, 2016
adamhm: It benefits them in a number of ways. It helps to reinforce lock-in, keeping users tethered to their ecosystem & making it more difficult to move to competing products (primarily Android and Linux, but also MacOS/iOS). Also they're shifting focus towards "services", which includes Windows as a central component... think about how tightly Microsoft's other services are tied into it; the Windows store, their cloud services etc.
And don't forget all the data mining; Windows 10 is "free" in much the same way that Google's services & Android are. The information they can collect is extremely valuable to advertisers, and Microsoft could even push advertisements to users directly through Windows itself.
I wouldn't be surprised if Windows ends up being made free (or close to free) on a permanent basis and users end up having to pay for extra features & support as time goes on, as opposed to buying a new version of Windows every few years.
Very nice summary. :) And don't forget all the data mining; Windows 10 is "free" in much the same way that Google's services & Android are. The information they can collect is extremely valuable to advertisers, and Microsoft could even push advertisements to users directly through Windows itself.
I wouldn't be surprised if Windows ends up being made free (or close to free) on a permanent basis and users end up having to pay for extra features & support as time goes on, as opposed to buying a new version of Windows every few years.
Unfortunately somehow I don't think we will all be using Linux only soon.