mushy101: Steam isn't anything like a toolbar. If you never use the program for anything else except for game playing, then yes it can be seen as fluff. But I use a lot of steam aspects daily, for me and a lot of others, it's anything but a toolbar.
adamzs: That does not change the fact that the Steam client is
not optional in the case of a lot of games released these days. I prefer big corporations not trying to force feed me products I do not need, thank you very much. Steam is a DRM and advertisement software and I do not want it on my computer.
Then take your money elsewhere, invest on a console, buy the games when they go drm free, create more awareness for the importance of DRM free, buy GoG exclusively, buy off Gamersgate, who have drm free titles that are on steam. Write to publishers and devs telling them not to use steam so much or to release a drm free version, that they are losing money because of that decision. The only guys that I have seen so far that are passionate about DRM free gaming enough to stand up and make a difference are the guys who run this site.
Oh and big corporations? Constantly, smaller devs, pubs and indies release thier games on steam. Last year alone, magicka and Terraria beat out the AAA games and outsold them. Super meat boy, serious sam 3, total war shogun 2, E.Y.E and a lot of other small to 'medium' games release on steam.
Hell, buy the games super cheap and then just crack them.
The ads? easy, turn them off in options and make your library window the default window to open once steam is loaded up. Unless you go to the home page, you'll never see a game ad.
Yeah steam is DRM, it will always will be. But it provides a range of features and services to make that pill much easier to swallow.